Buying Behaviour at Buying

Buying Behaviour. Consumer buying behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. What factors influence consumer purchases?

Consumer buying behaviour has become an integral part of strategic market planning. Buying behaviour is the decision processes and acts of people/prospective customers involved in buying and using products. The changing factors in our society.

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Consumer behaviour is more than just the physical Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.consumer behaviour consists of how the consumer's emotions, attitudes and preferences affect buying behaviour. It can be considered as a process that includes several cognitive, affective, and behavioural stages that the buyer goes through before making a purchase decision. The way that people behave when they buy things, such as what they buy, where and when they shop….