Model Of Buyer Behavior at Buying

Model Of Buyer Behavior. Buyer behavior is what consumers and businesses do in order to buy and use products. According to the economic model of buyer behaviour, the buyer is a rational man and his buying decisions are totally governed by the concept of utility.

In other words, they are attempts to describe buyers from cradle to grave. In other words, it explains an economic perspective of the customer. It refers to the changes in consumer behavior and also the central topic in the study of human behavior.

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Using a model the marketer how to break down consumer behavior into aspects that can be analysed for effective strategic marketing planning. The buyer’s black box contains the buyer characteristics and the decision process, which determines the buyer’s response. According to the economic model of buying behavior, the buyer is a rational animal and his buying decisions are totally depended on the concept of utility. The sr theory is very useful to modern marketing and marketers.